influencer

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An influencer is a person with a large number of followers, typically on social media silo profiles, often with their own independent blog, who also receives a lot of responses on their posts, that brands sometimes seek out, and other times themselves seek out brands, to do deals for goods and/or services in exchange for posts.

Why

Being or becoming an influencer may be another motivation to POSSE your posts, to expand your reach, and show greater engagement by backfeeding responses to your own website.

See Also

• 2019-05-26 The mysterious Instagram influencers offering cash for hotel bed jumping videos
• 2018-06-13 Instagram’s Wannabe-Stars Are Driving Luxury Hotels Crazy
• http://www.acehotel.com/contact/influencer-media-stay
• http://www.starwoodhotelshawaii.com/influencer
• business-model
• 2019-04-10 Independent UK: Instagram influencer cries at the prospect of getting a 'normal' job after account is deleted
• https://techcrunch.com/2019/05/20/instagram-influencer-celebrity-accounts-scraped/
• https://www.theatlantic.com/technology/archive/2019/05/how-creators-became-influencers/590725/ good article with some history and subtlety of the difference between creator and influencer in the social world
• Criticism: 2021-05-01 The Guardian: ‘I was addicted to the high’: I became an influencer as a joke – then it nearly broke me
• ^^ The Accidental Influencer: How My Need To Get Likes Nearly Ruined My Life, by Bella Younger, is published by HarperCollins on 2021-05-13
• 2021-06-14 Name of the Game — Real Life

  The first question presented to us was “How would you define influencers?”